I’m passionate about making data, measurement and engineering more accessible.

I’ve built my career around using data to simplify complex problems, improve decision-making and create better digital experiences. My experience spans data, cloud, analytics and mobile app measurement, including more than eight years working with Google Cloud and app-focused work since 2014.

My writing focuses on practical approaches to app measurement, product analytics, Firebase, MMPs, ASO, GCP, Python and optimisation, with an emphasis on turning complex technical concepts into clear, actionable approaches.