BigQuery and GA4 removing expiry dates across your dataset

As you’ll probably already be aware, Google Analytics 4 (GA4) provides an fantastic dataset for BigQuery for all your raw user and event level data. This data is super easy to connect to Google cloud platform (GCP). However if you connect your GA4 property to a sandbox mode, the tables will automatically have a 60 day expiry window.

Firstly, I always recommend setting up the GA4 to BigQuery connection, even if you cannot add a billing account. Ensure you plan to add a billing account in the first 60 days to benefit from pay as you…