BigQuery and GA4: how to redact parameters in code
4 min readOct 3, 2022
As more and more people migrate from Universal Analytics to Google Analytics 4, we see more opportunities for people to use BigQuery to build truly enhanced reporting and optimised analytics.
However, it is also now more challenging to redact PII via Google Tag Manager which creates more reliance on robust code methodically to encrypt and prevent your websites and apps from…