BigQuery and GA4: how to redact parameters in code

Lace Chantelle Rogers
4 min readOct 3, 2022

As more and more people migrate from Universal Analytics to Google Analytics 4, we see more opportunities for people to use BigQuery to build truly enhanced reporting and optimised analytics.

However, it is also now more challenging to redact PII via Google Tag Manager which creates more reliance on robust code methodically to encrypt and prevent your websites and apps from…



Lace Chantelle Rogers leading data and analytics . GCP, BigQuery and GA4 expert specialising in data engineering, data science and Brighton cloud events.